The Story Behind Our New Brand

November 11, 2019
Jason K. Bunch, DDS, MS

The Story Behind Our New Brand

Things around our offices will soon look a little different!! We’ve been hard at work collaborating with the teams at Keyhole Marketing and Co-motion Studio to design a new brand that best fits our purpose and more clearly communicates our values.

While our former brand served us well for years, we wanted to take our brand to the next level and further improve our connection with our patients. And so, as we launch the new elements in the coming days and weeks, we’d like to share the story behind our new brand.

Making Our Mission and Vision More Approachable

We pride ourselves on our patient care and going above and beyond in ensuring that every person who walks through the door at Gorman & Bunch Orthodontics feels welcomed, informed, and supported.

We wanted to extend that same level of warmth, acceptance, and value to future patients visiting our website and social media channels. Our new brand does just that by evoking a more welcoming and approachable atmosphere within our digital spaces.

The Story Behind Our New Brand - New Logo


Broadening Our Impact

While giving each of our patients a beautiful, healthy smile for life is a top priority at all of our orthodontic offices, we believe our impact extends well beyond a smile and can actually lead to life transformation. Our new brand embodies our commitment to offering orthodontic care that fits our patients’ schedules, lifestyles, and budgets. We focus on goals and treatment plans that offer long-term solutions that our patients can enjoy for a lifetime!

The Story Behind Our New Brand - New Badge

Meaningful Connections with Patients

We provide the highest level of patient care by integrating the latest technology and treatment techniques, but our core desire is to connect meaningully with each of our patients. From sporting games and graduations to weddings and new family additions, we love celebrating the accomplishments of our patients.

In addition to creating meaningful connections with patients, our new brand also displays our deep commitment to improving our communities. Our Be the Change program brings awareness to various causes and foundations in our local community and empowers our patients to take action. Also, our Stats for Smiles program offers families in need with scholarships for free orthodontic care.

The Story Behind Our New Brand - New Mark

. . .
While our brand has changed, we want you to know that our mission and values have not! Providing each of our patients with a healthy, beautiful smile through exceptional orthodontic treatments and unmatched patient care remains our top priority.

Are you ready to transform your smile? Contact our team for a free consultation today!


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  • review rating 5  Amazing experience they all made my daughter and I feel very comfortable, all the ladies were extremely nice. Very well informed. Wouldn't go anywhere else!

    thumb Erica Wood

    review rating 5  Amazing office! My daughter was home from college and had an orthodontic emergency. She was not a previous patient. Dr Moran was kind enough to see her. The entire staff was amazing. I would never go anywhere else!

    thumb Sharon Hoover

    review rating 5  Personal and professional, everyone always takes great care of my sensitive mouth teen! This is our first experience with needing orthodontia, when it’s time for my youngest to get braces, we’ll choose this place again in a heartbeat. From the team up front to the team in the back, everyone is so nice and yet so efficiently on task, it is quite impressive. They have reasonable pricing and are willing to help with a payment plan. Keep up the great work!!

    thumb Robert Cassidy

    review rating 5  Heather and Dr Carly were awesome! Friendly, informative, and professional. Office was very inviting. We had a great appointment and look forward to the next couple of years of working with them.

    thumb Andy Tebbe
  • review rating 5  Love this office! Helpful, professional, and knowledgeable doctor and staff. Haven’t had 1 issue with them. They’ve got their routine down pat.

    thumb Courtney Amos

    review rating 5  This 64 year old had teeth that had begun to overlap in my adult years, which was attributed to having 4 good teeth removed as a child for "Crowded teeth". I waited to fund Invisalign until incurring no penalty for taking IRA funds, other than taxes. I was fortunate to be referred to Dr. Jason Bunch by my dentist, Dr. Jack Nicewander. Dr. Bunch and his Carmel, IN office staff see numerous children and young adults, but welcome the young at heart as well. I trust them and find them accommodating, efficient, professional and compassionate.

    thumb Joyce Eggleston

    review rating 5  Fantastic staff who put the person (and their teeth!) at the center of the experience. Child-friendly waiting areas. I've had nothing but good experiences over my nearly 10 years with Gorman and Bunch. Cannot recommend highly enough!

    thumb Pete Freeman

    review rating 5  Cannot say enough good things about this practice! I've been to Westfield and Carmel locations, both are beautiful with helpful and friendly staff. Dr Bunch is experienced, knowledgeable, and truly cares about his patients and strives to get the best results possible for each one!

    thumb Karen Caudle
  • review rating 5  Very great place! Went there for my first time today and i felt so comfortable and they are helping me fix my mouth!! Love love love!

    thumb Haley Elston

    review rating 5  Excellent every time we’ve brought our kids. Thorough evaluations, knowledgeable doctors/staff, great with kids, and great results

    thumb Stephanie